Field Notes
Practical advice for small business owners navigating the new world of search, written in plain English, updated regularly.
AI & SearchPeople now ask ChatGPT for business recommendations the way they used to Google them. Here is exactly how to get your small business mentioned in those answers.
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AI & SearchGEO is how you get your business cited inside AI generated answers. Here is what it means, how it differs from SEO, and what small businesses should do first.
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Local MarketingA straight answer on local SEO pricing: what is fair, what is overpriced, and what a small business should actually expect to pay each month.
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SEO BasicsSEO helps you rank. AEO helps you become the answer. Here is a plain language breakdown of both and how to know which one your business needs first.
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AI & SearchAI tools like ChatGPT and Google's AI Overview are changing how people find businesses. Here's what that means for you and what you can do about it.
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Local MarketingYour Google Business Profile is one of the most powerful (and free) tools for local businesses. Here's how to make it work harder for you.
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SEO BasicsIf your website isn't appearing in search results, there's usually a clear reason. Here are the most common issues and exactly how to fix them.
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AI & SearchWhen someone asks Siri or Alexa for a recommendation, will your business be the one they hear? Here's how voice search works and how to show up.
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Small Business TipsNot all SEO agencies deliver. Here are five red flags that mean it's time to ask tough questions, or start looking for a partner who actually cares.
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SEO BasicsThey sound similar, but they serve different purposes. Here's a plain-language breakdown of how each works and which one your business actually needs.
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Tell us your business name and your town. We will run the real search on Google and on ChatGPT, screenshot what comes back, and send it over with a short note on what we would fix first. No call needed.