What We Do
Digital marketing that makes sense.
plain english, promiseWe don't believe in overcomplicating things. Here's what we do, how we do it, and who it's for, explained in plain language.
Last updated April 2025
Search Engine Optimization (SEO)
Get found when people search for what you do.
Search Engine Optimization (SEO) is the practice of improving a website's content, structure, and authority so that it ranks higher in Google search results when potential customers search for relevant terms.
SEO, or Search Engine Optimization, simply means helping your website show up on Google when someone searches for a business like yours.
We look at the things that matter, your words, your speed, your links, then fix what is holding you back and build on what already works. No jargon, no magic, just honest work.
And you always know what is going on. We show you what we are doing and what to expect, in plain language.
Who this is for
Any business with a website that wants more organic (non-paid) traffic from search engines.
What's included
- 01Comprehensive website audit
- 02Keyword research and strategy
- 03On-page optimization (titles, descriptions, content)
- 04Technical SEO fixes (speed, mobile, structure)
- 05Monthly reporting with plain-language explanations
- 06Ongoing content recommendations
AI Optimization (AIO)
Make sure AI tools recommend your business.
AI Optimization (AIO) is the practice of structuring a business's online presence so that AI tools, including ChatGPT, Google Gemini, and Perplexity, reference and recommend that business when users ask for related products or services.
More and more people ask ChatGPT, Perplexity, and Gemini to recommend a business. If your name never comes up, you are invisible to them.
AI Optimization, or AIO, makes sure the information about your business is clear and organized enough for AI tools to understand and recommend you.
Most agencies are not even talking about this yet. We are, so you can get there first.
Who this is for
Businesses that want to stay ahead of the curve and be visible in the next generation of search.
What's included
- 01AI visibility audit
- 02Content optimization for AI readability
- 03Structured data and entity optimization
- 04AI-platform monitoring
- 05Strategy recommendations for AI discoverability
Generative Engine Optimization (GEO)
Show up in AI-generated answers and summaries.
Generative Engine Optimization (GEO) is the practice of building content authority and trust signals so that AI-powered search engines cite a business as a credible source when generating search result summaries and answers.
AI answers, like Google AI Overviews and Perplexity, do not just list websites. They write an answer and pull it from the sources they trust most.
Generative Engine Optimization, or GEO, makes your content clear and credible enough to be the source those answers quote.
We help you become the business AI turns to when it needs an answer.
Who this is for
Businesses looking to be cited as a trusted source in AI-generated search results.
What's included
- 01Content audit for generative engine readiness
- 02Authority-building content strategy
- 03Citation and source optimization
- 04Structured markup implementation
- 05Ongoing monitoring of generative search mentions
Answer Engine Optimization (AEO)
Be the answer when someone asks a question.
Answer Engine Optimization (AEO) is the practice of formatting content to directly answer specific questions so that search engines and voice assistants select it as the featured answer, appearing at the top of results or as a voice search response.
When someone asks Siri, Alexa, or Google a question and gets one clear answer, that is an answer engine at work.
Answer Engine Optimization, or AEO, shapes your content to answer the exact questions your customers ask, so you become the answer instead of just another link.
We find the questions people are really asking and make your site the best reply.
Who this is for
Service-based businesses, local businesses, and anyone whose customers search using questions.
What's included
- 01Question-based keyword research
- 02FAQ and answer-format content creation
- 03Featured snippet optimization
- 04Voice search optimization
- 05Schema markup for Q&A content
Local SEO
Dominate your local market.
Local SEO is the practice of optimizing a business's online presence to appear in location-based search results, including Google Maps, the local search pack, and 'near me' queries.
If you serve a city, a region, or a neighborhood, Local SEO is how nearby customers actually find you. It is what puts you on the map.
We optimize your Google Business Profile, build local listings, and manage your reviews so every local signal works in your favor.
Whether someone searches "near me" or types in your city, we help you be the business that shows up first.
Who this is for
Brick-and-mortar businesses, service-area businesses, and anyone who wants to be found locally.
What's included
- 01Google Business Profile optimization
- 02Local citation building and cleanup
- 03Review management strategy
- 04Local keyword targeting
- 05Map pack optimization
- 06Local content strategy
Website Building
A website that works as hard as you do.
Website Building is the practice of designing and developing a fast, mobile-friendly, search-engine-ready website that turns visitors into customers.
Your website is your digital storefront. If it is slow, clunky, or looks off on a phone, you lose customers before they even reach you.
We build clean, fast, mobile-friendly websites made for small businesses. No bloated templates, just a site that looks great and turns visitors into customers.
New site or a full refresh, we handle it all: design, content, and search-ready from day one.
Who this is for
Any small business that needs a professional online presence, whether starting from scratch or upgrading an outdated site.
What's included
- 01Custom responsive design
- 02Mobile-first development
- 03SEO-ready structure built in
- 04Contact forms and calls-to-action
- 05Google Analytics integration
- 06Fast loading and performance optimization
Custom App Development
A simple app built just for your business.
Custom App Development is the practice of designing and building a simple, easy-to-use app tailored to a small business, giving owners and their customers tools that fit exactly how the business actually works.
You do not need to be a big company to have your own app. We build simple, affordable apps that solve everyday problems for small local businesses.
Want a digital loyalty card, easy booking, or automatic order updates so your phone stops ringing? We build it around what actually helps you.
We handle the whole thing, from idea to launch, and because it is built just for you, it works the way your business works.
Who this is for
Small local businesses that want to save time, keep customers coming back, and look more professional with a tool built just for them.
What's included
- 01Customer loyalty and digital punch cards
- 02Appointment and reservation booking
- 03Order confirmation and pickup or delivery updates
- 04Waitlist and reservation management
- 05Gift cards and referral programs
- 06Automatic appointment and service reminders
- 07Digital menus and simple ordering
- 08Customer feedback and review collection
- 09Membership and subscription management
- 10Event check-in and ticketing
- 11Employee scheduling and shift management
- 12Simple inventory and product tracking
Common questions about our services
Want to see what comes up when someone searches for you?
Tell us your business name and your town. We will run the real search on Google and on ChatGPT, screenshot what comes back, and send it over with a short note on what we would fix first. No call needed.